Social media marketing can be defined as a set of strategies and techniques for web advertising, which helps in increasing the rankings of your websites on the search engines. This is mostly done through the social media platform. There are various social media sites like Facebook, Twitter, MySpace, etc. There are many companies who advertise their products/services through these social media platforms. There are many ways of advertising your product/service through these social media sites. One of the best ways of advertising is display advertising.