Digital marketing is the most important part of promotion which uses modern online and web based technologies like mobile phones, desktop computers and other internet-based media and devices to market goods and services successfully. In order to make the most out of this marketing strategy, one needs an adept knowledge of the digital marketing tools and modern tools like social networking sites, websites, search engines, blogs, videos and podcasts. These websites help people make purchases, follow suggestions, get information about products and services and much more. These websites also provide a platform for advertising companies to increase their reach and popularity. The most common method of advertising using digital media is by placing advertisement links on websites visited frequently by the target audience.

Display Advertising Social media channels such as Facebook, Twitter, YouTube and MySpace are great places to advertise using online marketing techniques. There are various types of display advertising networks which include pay per click advertising plans, cost per action (CPA) plans, cost per million impressions (CPM), cost per thousand views (CMS) and contextual advertising. display advertising programs are most effective when integrated with Social media websites and blogs. Using display advertising along with these channels will help attract the right kind of attention to the products or services for sale and will result in a better sales conversion rate.

Affiliate Marketing Affiliates plays an important role in Internet marketing campaigns by providing advertisers with leads. The number of leads generated from affiliates is much higher than the number of leads generated through paid advertisements. Affiliates are paid only if they bring in a lead or bring in sales for the advertiser. The most successful affiliates will be able to build up a large and long-term clientele who buy products or services regularly, have a lot of time on their hands and are prepared to spend money. Online marketers must keep in mind that in order to become successful, they need to spend time and energy promoting the products and services and must ensure that they use the appropriate marketing tools.